Set the tone

Agency: Garbergs


The Swedish trade union Vision asked its' members about their visions and ideas for a better working life tomorrow. The ideas and visions were given to some of Swedens best songwriters, producers and music video directors as inspiration to produce and summarise in a work of art. The result was ”No machine". A song with the ambition to set the tone for the future.

This professional campaign titled 'Set the tone' was published in Sweden in October, 2016. It was created for the brand: Vision, by ad agency: Garbergs. This Digital medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted almost 6 years ago.


Advertising Agency: Garbergs reklambyrå, Stockholm, Sweden
Art Directors: Lotta Mårlind, Mattias Alfborger
Copywriter: Johan Van der Shoot
Agency Producer: Annika Witkowska
Photographer: Göran Reiland
Account Directors: Åsa Berg, Pernilla Berg
Account manager: Johanna Jöhncke
Designer: Maria Wånggren
Film Director: Daniel Eskils

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