Description
For those born with Prader-Willi syndrome, hunger isn’t an impulse - it’s a life sentence: it doesn’t fade, it doesn’t stop, it can’t be controlled. It’s a silent prison that follows them every moment of their lives.
This professional campaign titled 'Sentenced to life. By hunger.' was published in Italy in December, 2025. It was created for the brand: Prader Willi Association, by ad agency: Mynd. This Print medium campaign is related to the Public Interest industry and contains 5 media assets. It was submitted about 2 months ago by Creative Director: Roberto Ferrario of Mynd.
Credits
Creative Director: Roberto Ferrario
Senior Art Director: Leonardo Luzzi
Senior Copywriter: Silvia Maria Sardi
Account Executive: Lara Parisi
Photographer: Tommaso Cimarelli
