Waktunya Relax = Permission To Relax
Description
Feminine hygiene brand Laurier launch “Surat izin menstruasi” (Menstruation leave note), a campaign designed to normalise taking time off during heavy-flow days and to dismantle stigma around menstrual pain in Indonesia.
This professional campaign titled 'Permission To Relax' was published in Indonesia in September, 2025. It was created for the brand: Laurier, by ad agency: SALVO. This Digital, Integrated, and OOH Outdoor media campaign is related to the Household Products and Other industries and contains 2 media assets. It was submitted 17 days ago.
Credits
Advertising Agency: SALVO, Jakarta, Indonesia
CEO: Christmartin Hanandito Satrio
CBO: Kevin Hendy Prasetyo
COO: Muhammad Raditya Nurhawanto
CCO: Max Roza Natadjaya
Creative Group Head: David Eltino
Senior Art Director: Azmil Ibrahim Aziz
Senior Copywriter: Khalila Meutia Said
Copywriter: Monica Ihut
Graphic Designer: Dian Fitri
Strategic planning: Azka Mufti, Ezrani Julinda
Group Account Director: Reza Langi
Account Management team: Prisilla Sumayku, Nesya Ajani, Azmil M
Digital team: Moza, Greta
Production team: Ivanisevic Hanuraiga
