Description
To celebrate Halloween, Bauducco® and Fini are launching a campaign created by Ampfy, featuring four products that form frighteningly good combinations. Inspired by classic B-horror movies—those with quirky effects and questionable plots—the campaign is titled “Halloween with Bauducco® and Fini: Scary Good.”
The campaign includes three films created especially for TikTok, Gen Z’s favorite platform: “The Dull Knife Strikes Again,” “The Disappearance of the Bauducco® Cookie Dentures,” and “The Surprise in the Mirror.”
“More than simply tapping into the date, we wanted to create a real point of connection between the brands and the audience. Halloween is a chance to play with the unexpected, and TikTok is the place where spontaneity happens every day. Bringing Bauducco and Fini together in this context was a way of translating the spirit of the occasion into something relatable to Generation Z—fun, creative, and full of personality,” says Mayara Ribeiro from Ampfy.
“Halloween has become an increasingly important opportunity in our strategy to activate our successful partnership with Fini. As the most beloved brand in Brazil in the food segment, driven primarily by young consumers, we introduced flavors that appeal to this audience through new products featuring our iconic Chocottones®. The appeal to a younger audience and the lighthearted tone naturally led us to communicate through TikTok,” explains Luis Iannini, Marketing Director at Bauducco®.
This professional campaign titled 'Scary Good' was published in Brazil in October, 2025. It was created for the brand: BAUDUCCO + FINI, by ad agency: Ampfy. This Integrated medium campaign is related to the Food industry and contains 3 media assets. It was submitted 7 days ago.
Credits
Agency: AMPFY
Client: BAUDUCCO
Product: BAUDUCCO + FINI
Title: Scary Good
CEO: André Chueri
CCO: Andrea Siqueira, Fred Siqueira
Creative Direction: Mayara Ribeiro
ACD: Carolina Marques
Copywriting: Natália Catelan
Art Directors: Carolina Cevdar Daluz, Felipe Guedes de Almeida
Content Lead: Henrique Gil
Content Creator: Fernanda Aidar
Executive Account Director: Rodrigo Ribeiro
Account Director: Manoela Galvão
Account Team: Paula Mukarzel, Beatriz Goulart
Executive Operations Director: Eduardo Sassá
Operations: Danilo Almeida, Alexandre da Costa
CSO: Gabriel Borges – GB and Amanda Agostini
COO: Douglas Bocalão
Planning: Victoria Aronis, Leticia Frezarini
CMDO: Sergio Brotto
Executive Media Director: Thais Degilio
Media Director: Cibele Patricia Rodrigues Coelho
Media Manager: Bárbara Castro
Ampfy Production: Regina Schneider, Carolina Godoy, Lais Leite
Production Company: Sugarcane Filmes
Directors: Bruna Sozzi, Igor Selingarde
Executive Producer: Elisa Mello
Director of Photography: Caio Nigro
Art Director: Tamara Soriano
Production Coordinator: Murilo Paiva
Production Account Manager: Bruna Nogueira
1st Camera Assistant: Caique Barboza
2nd Camera Assistant: Rebeca Capece
Video Assist: Laís Motta
Logger: Olavo Ribeiro
Steadicam Operator: Fernando Dom
VFX/Effects: Michelle Rodrigues
Props Production: Malu Jobim
Art Assistant: Lara Soriano
Props Runner: Leonardo Prado
Art Runners: Lafayette, João Ribeiro
Location Producer: Toni Freder
Casting Production: Agência Haifa
Costume Designer: Priscila Bedetti
Costume Assistant: Luan dos Santos
Makeup Artist: Iris Bittencourt
Hair/Makeup Assistant (Camareiro): Jean Carlos
Gaffer: Bruno Sardelli
1st Electric Assistant: Maguila, Sérgio Henrique
Production Assistant: Gabriela Goretti
Production Runners: Luiz Standart, Vinicius Nogueira, Caio Tizatto, Thiago Gama
Security: Júlio César Farias dos Anjos
Drivers: Lucas Pereira, Fábio Peçanha, Sandro Motta, Marcelo Freitas de Oliveira
Cast:
Leads: Rafaela Soba, Gabriel Cersosimo
Special Appearance: Michelle Rodrigues
Post-Production:
Editor: Igor Selingarde
Finishing: Olavo Ribeiro
Post-Production Coordinator: Marcela Antunes
Color: TIME Psycho’n Look Color Grading
Image Supervisor: Marcio Pasqualino, ABC
Colorist: João Moreira
Head of Operations: Guilherme Castelli
Head of Finishing: Matheus Ricardo
Executive Planning: Luana Daminelli
Executive Production: Maísa La Cava
Motion: TIME Cardeal TV and Media
Post-Production Supervisor: Théo Perpétuo
Motion Designer: Hudson Ornelas
Audio Production: Thacio Palanca
