Description
"‘Rkena” is a new phenomenon in Georgian and regional MMA
What does it take to win? - Fighters courage, belief, will of steel and the strength beneath.
This video reflects the spirit of MMA fighters — their fighting will, the proud and resilient Georgian character, and their constant drive for victory.
Promotional video illustrates the emergence of a new force in Georgian sports.
This professional campaign titled 'What does it take to win?' was published in Georgia in October, 2025. It was created for the brand: Rkena, by ad agency: ADvan Production. This campaign is related to the Media, Sports, and TV and Streaming Promos industries and contains 1 media asset. It was submitted 7 days ago.
Credits
RKENA - New era of Georgian MMA 🔥
PROJECT — RKENA
Powered by Setanta Sports
Client – Setanta Sports Georgia
Agency – Advan Production
Creative Director – Anano Dodelia
Client Relations Lead – Ketevan Jaoashvili
Project Manager – Tako Varamashvili
Art Director & Visual Branding – Sali Nikolashvili
Production Company – ADvan Production
Director – Anano Dodelia
Director of Photography (G.C.A) – Demetre Sumbadze
Camera Operator – Davit Sumbadze
Executive Producer – Gvantsa Kereselidze
1st Assistant Director – Sopho Kikvilashvili
Costume Designer – Liza Kajrishvili
Costume Assistants – Elene Rukhadze, Teko Archvadze
Props Masters – Zurab Faikridzde, Nika Thomadze
Makeup Artist – Ana Gadelia
Makeup Assistant – Kessaria Jakobia
Gaffer – Bono
Lighting Team – Giorgi Roinishvili, Giorgi Sukhiashvili, Luka Barbakadze, Giorgi Chubinidze, Beka Afakidze, Nika Beradze
1st AC (Focus Puller) – Luka Khutsishvili
Fight Scene Choreographers – Lazare Vardukadze, Zviad Vardukadze, Giorgi Ghiginadze, Kakhaber Arevadze, Beka Garsenishvili, Ucha Mzhavia
Composition – “Sachidao”
Composer – Revaz Laghidze
Writers – Sopho Kikvilashvili, Ano Frangishvili, Anano Dodelia
Music Cover & Sound Design – Avira Sound
Photographer – Nino Megeneishvili
BTS Camera Operator – Beka Patarkatsishvili
Color Grading – Demetre Sumbadze
Editing – Demetre Sumbadze, Luka Kakabadze
Motion Designers – Giorgi Japaridze, Ana Zurabishvili
