ADVERTISING

Activision Blizzard Diablo

Saviors Wanted

Agency: 72andSunny

Description

Diablo® IV, the next instalment of the famed gothic video game series by Blizzard Entertainment, is building hype and awareness for the game’s global launch on June 6, with a blockbuster film.

In the second of several major cultural creative assets for the launch of Diablo® IV, the new film: Saviors Wanted devised by creative agency 72andSunny, was shot by Oscar winning director Chloé Zhao and co-director Kiku Ohe.

Diablo® IV is the next instalment in the genre-defining series. In the game, players take on the demonic hordes to save the dark gothic world of Sanctuary from succumbing to evil’s corruption. One of the most anticipated games of 2023, Diablo IV will be released on June 6.

To bring the emotion and humanity of these in-game characters to life in a live action setting in a twist the non player characters (NPC) appeal to the audience, to help save them from the antagonist Lilith, taking over the Sanctuary. The film aims to match the same level of craft and cinematic drama that exists in the game, outlining the horrors gamers will face in the Diablo world while providing some hope for heroic powers that can save it.

This professional campaign titled 'Saviors Wanted' was published in United States in May, 2023. It was created for the brands: Activision Blizzard and Diablo, by ad agency: 72andSunny. This Film medium campaign is related to the Gaming industry and contains 6 media assets. It was submitted 11 months ago.

Credits

Client: Blizzard Entertainment
Agency: 72andsunny
Film Production: Superprime
Director: Chloé Zhao
Co-Director: Kiku Ohe
Editorial: Work Editorial
Color: Company 3
VFX/Post Production: The Mill
Sound Design: LIME
Mix: LIME
Music Composition: Walker

Namaa Agricultural
Ministry for Di...

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