ADVERTISING

Casefilm

Description

Homophobia is still a major problem in Call of Duty Warzone. Making the LGBTQ+ community mute their mics, hide their sexual orientation or turn off the game.

In order to make the warzone a safer place for our gay gamers, we created the PLUS PETITION.

A petition that makes it possible to show your support to the LGBTQ+ community inside the Call of Duty Warzone game.

By signing the petition, you will be verified with a PLUS behind your gamertag, showing your support and making their warzone, a safezone.

Inside the game, we will integrate LGBTQ+ veterans that fought their own battle against society's norm, to showcase how important it is to use your voice.

This student campaign titled 'Plus Petition' was published in United States in October, 2022. It was created for the brands: Activision Blizzard and Call of Duty, by ad school: Westerdals School of Communication. This Digital, Experiential, and Integrated media campaign is related to the Gaming and Public Interest, NGO industries and contains 9 media assets. It was submitted 3 months ago by Art Director: Gard Bekk Wanderoy.

Credits

Art Director: Gard Bekk Wanderoy

Art Director: Nicolai Vogsted Drange

Tutor: Helle Gundersen

ADVERTISING

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