Ministry for Digital and Transport
Agency: Scholz & Friends
François Rousselet directs a cinematic thriller for the German Road Safety Council / Federal Ministry for Digital and Transport / Runter vom Gas @runtervomgas_offiziell, encouraging people to #donttextanddrive.
Anytime, anywhere – the pressure to be constantly available at work and in our private lives has radically intensified in recent years. This behavior is also evident on the road: In Germany, the number of motorists who text or read messages while driving increased by almost 70 % between 2016 and 2022. The fatal consequence: People who text while driving are more than 50 % more likely to have an accident.
The film aims to disrupt this trend by highlighting how irrational our reaction can be when someone doesn’t text back fast enough.
This cinematic and nuanced thriller follows the journey of an impatient father who panics when he can’t reach his daughter Lisa, and reports her missing. An increasingly frenzied investigation ends abruptly when Lisa returns home unexpectedly. She wasn’t missing, she was simply doing the right thing by not checking her phone while driving. The surprising twist encourages people to follow the daughter's example and realize that “it's okay to be unreachable – especially while driving.”
A message that is particularly relevant in times where we all tend to be constantly available.
The campaign was created by Scholz & Friends Berlin and produced by ANORAK Film.
This professional campaign titled 'No Answer' was published in Germany in May, 2023. It was created for the brand: Ministry for Digital and Transport, by ad agency: Scholz & Friends. This Film medium campaign is related to the Transport industry and contains 1 media asset. It was submitted 5 days ago.
Directed by @francois_rousselet
Produced by @anorak_film
Producer Birgit Damen
DoP Matias Boucard @boucardmatias
Chief Creative Officer Matthias Spaetgens @matthiasspaetgens
Managing Creative Director Robert Krause @krause6295
Executive Creative Director Michael Winterhagen
Creative Director (Copy) Philipp Siegwardt @philipp.docx
Senior Art Director Francesca Montrucchio @framontru & Chiara Astuti @chiaraastuti
Copywriter Lorenzo Colnaghi @colnalollo
Art Director Reinier Wortman @reinierwortman & Lenard Flören @lenard_floeren
Account Lars-Christian Cords @larscords (Partner), Michael Schulze & Olga Söderlund @olga.soe
Executive Producer Agostino De Martino @tinodema
1st AD @alanfinlay_1ad
Production Manager Henryk Wumkes
Production Coordinator Jana Schneider @diefrauschneiderhh
Post-production Producer Tim Peters
1st AC Michael Goljanek @m_i_k_i_g_o_
Gaffer Helmut Prein @heprein
Key Grip Chris Hillig @chrisanerde
Production Design @colin.taplin
Makeup Jenny Arlt & Josephine Winter @by.josephine.winter
Casting @todorowjulia @bloomcasting
Offline Producer Bastien Adam
Grading producer Ellora Soret @ellora_colour_ep
Music & Sound @starecrazy
Post-production (online) @slaughterhouse_postproduction