Blizzard and CP+B invites gamers to “visit hell and summon evil” to encounter diabolic horrors in their new mobile game “Diablo Immortal


Blizzard and CP+B invites gamers to “visit hell and summon evil” to encounter diabolic horrors in their new mobile game “Diablo Immortal”

CP+B agency created an action for Latin America focused on the diabolic plot of the Blizzard game “Diablo Immortal” for its launch. The action invites players to visit hell and summon evil to secure the pre-registration of the new game through a web app that recognizes and is able to read all the pentagrams in the world. Using your cell phone, just click on this link, scan your pentagram and wait for the automatic download on June 2nd. The date to summon evil and book the game was also strategically thought in reference to the Devil's number (666), that is: 6 days 6 hours and 6 minutes before the official launch, scheduled for June 2nd.

The action included the participation of influencers such as Patife, Kalera, BRKsEDU, Lucky Salamander, Elded and Boffe GP who started a buzz about pentagrams on their social networks today to arouse the curiosity of the followers. The campaign also includes a digital film, the creation of 666 unique posters that will be distributed via Press Kit and digitally to all Latin America, as well as digital communication on the brand's social networks.

“The creative idea came from the thought that a game about facing creatures from hell couldn't just be 'downloaded', so we created a ritual for people to summon Diablo Immortal on their cell phones. Using a universal symbol of the theme: pentagrams", says Mihail Aleksandrov, Creative Director of CP+B.

The project had a partnership with JNTO, who created a webapp so that any and all pentagrams could be recognized and read by the cell phones camera. “We gave those brave enough to summon Diablo Immortal the chance to pre-order the game 6 days 6 hours and 6 minutes before the official release,” adds Mihail Aleksandrov.

This professional campaign titled 'Diablo Immortal' was published in Brazil in May, 2022. It was created for the brand: Activision Blizzard, by ad agencies: CP+B and CRISPIN PORTER & BOGUSKY BRASIL. This Integrated medium campaign is related to the Gaming industry and contains 1 media asset. It was submitted about 2 years ago.


Client: Blizzard
Product: Diablo Immortal
CCO: Marcos Medeiros e André Kassu
ECD: Luciana Cardoso
Creative Directors: Mihail Aleksandrov e Luiz Paccillo
Creatives: Rafael Guth, Lucas Borba, Rafael Costa e Victor Souza
Posters Creation: Alan de Sá, Aline Fucs, Breno Ferreira, Danilo Carvalho, Danilo Limas, Débora Caprioli, Fellipy Santos, Henrique Soares, Laura Leal, Lucas Borba, Marina Tonon, Patricia Oliveira, Rafael Costa, Rafael Guth, Rhaissa Bueno, Ricardo Barros, Tiago Pinheiro, Marcos Medeiros e Mihail Aleksandrov.
Agency Producers: Ana Paula Casagrande, Moema Porro e Roberta Acerbi
Data & Strategy: Rafael Silva e Felipe Miari
Content: José Diniz, Marcela Calura, Gustavo Pires e Karolina Cardoso
Account: Wilson Negrini e Thiago Barboza
Project: Nathalia Beividas e Mirele Bergel

Image Production Company: The Youth Direção: KARMA
First Assistant of Direction: Milton Oliveira
Creative Assistant: Bianca Leal
Director of Photography: Yuri Maranhão
Photography Assistant: Duran Sodré, Giordano Maestrelli e Diego Cagnato
Executive Production: Carol Cherobim Coordenação de Produção: Debora Lemes (Dérbiz) Account: Carol Cherobim e Camila Pires Financeiro: Iza Lubiazi
Production Director: Adriana Lira Produtor: Ulisses Sant’Anna
Production Assistant: Roni Matias
First Assistant of Camera: Rodrigo Brisa
Object Production: Adriana Samways
Stagehand: Rodrigo Bernardi
Stagehand Assistant: Fernanda Câmara de Carvalho
Location Producer: Carlos Eduardo Castello Branco e Daniane Almeida
Location Production Assistant: Enzo Gustavo Simões
Costume Design: Luciana Carvalho e Debora Fuzeti (Roupa cosplay)
Cast: Adriana Lira, Ale Lima, Ann Schwaner, Bianca Leal, Bruno Batuta, Debora Fuzeti, Estanislau Ogrodovski Neto, Eudig Fernandes, Francinne Weffort, Gustavo Neves, Gustavo Nick, Henrique Bueno, Henrique Thoms, Léo Salomão, Léo Silva, Letícia Kaory, Mardem Cruz de Carvalho, Rodrigo Bernardi, Rosangela Bretschneider, TRI e Sergio Twardowski pai
Machinery Chief: Flávio Romão
First Assistant of Machinery: Kauê Kruger
Chief of Electrical: Ricardo Pirolla
First Assistant of Electrical: Leonardo Cichon
General Assistant: Marcelo Araújo e Michel Kuchnier
Post-production/ VFX: COLOSSAL
Post-production supervisor: Diogo Gameiro
Editor: Sergio Twardowski
Composition: Karlos Schirmer e Michel Takahashi
3D: Vinicius Lavor e Enzo Kinukawa
Colorist: Erick Moraes
set/Catering maintenance: Laiz Roche e Kelly Lino
Camera: Red Mamute
Drone Operation: Felipe Sant'ana da Silva e Everton Isidro
Equipments: Locall e Backbros
Post-Production General Assistant: Marcelo Eduardo de Lima de Araujo e Michel Kuchnier
Transportation: Oliveira Car

Sound Production Company: Toro Áudio
Creative Direction: Kelson Diego
Project and Account Managing: Mariana Kauchakje
Production: Tiago Mendes, Leonardo Montenegro e Kelson Diego
Sound Effects: Tiago Mendes
Mix and Master: Tiago Mendes

Approval: Rafael Tello, Claudia Camp e Sheila Valente


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