While around the world people stop the use of electricity for an hour for #EarthHour, in Bolivia life goes on as normal.
BancoSol's vision states that "Together" we are capable of doing extraordinary things, with a strong component of commitment to people and the future of the planet.
To attract attention amidst a lot of noise, the best thing to do is to generate no noise at all, creating a remarkable contrast.
We decided to be a brand that not only says, but also does.
To make the public aware of the importance of caring for the planet, for 60 minutes, we transformed a bank's LED savings billboard into an energy-saving billboard, but in this case, by eliminating 90% of the use of LEDs with a direct, simple and noticeable message.
This professional campaign titled 'SAVINGS FOR SAVINGS.' was published in Bolivia in March, 2023. It was created for the brand: BancoSol, by ad agency: Athos. This Ambient, Direct, and Outdoor media campaign is related to the Finance industry and contains 1 media asset. It was submitted 6 months ago.
Agency: Athos Bolivia
Chief Creative Officer: Fernando Fernandes, Pablo Jove
Victor William Mendez Ugarte
Adrian Méndez Akamine
Ruben Antonio Escobar
Pierina Bibolotti Sevilla
Mani Cáceres Méndez
Margo Torrico Luján
Rebeca Gutiérrez Gros
Fito Chipana Ramos
Alvaro Cuentas Paredes
Leslie Capobianco Méndez
Veronica Cecilia Velarde Lijeron
Mariola Arlandis Perez
Nadeshda Ruth De Ugarte Otazo
Alejandra Ingrid Palacios Patiño