HOLE
Description
Ogilvy Bolivia and BancoSol present the campaign “Hole,” an ingenious proposal that invites Bolivians to save without worries. The action uses the sun as a symbol of security and trust for savers seeking safe alternatives for their money during times of crisis in the country.
“We decided to use the sun as the symbol of the campaign to create an identity related to the name. We identified that people were talking on social media about the discovery, a hole in the sun, and that hole became the centerpiece of the campaign, accompanied by a character who builds an aircraft determined to reach it,” commented Henry Medina, Chief Creative Officer of Ogilvy Bolivia.
“Since its inception, BancoSol has maintained its essence of supporting its customers and being allies in their progress. People need to regain trust and envision a better future. The creative proposal from Ogilvy Bolivia, which perfectly captures our vision, not only effectively addresses a current problem but also connects with the audience by offering a clear and relevant solution,” stated Verónica Velarde, Marketing Manager of BancoSol.
This professional campaign titled 'HOLE' was published on September 22, 2024. It was created for the brand: BancoSol, by ad agency: Ogilvy Bolivia. This Digital and Film media campaign is related to the Finance industry and contains 1 media asset. It was submitted about 2 months ago.
Credits
Client: BancoSol
Responsables por cliente:
Verónica Velarde
Adriana Canedo
Mariola Arlandis
Agencia: Ogilvy Bolivia
President & CCO: Henry Medina
Project Manager: Claudia Rojas
Head of Art: Gerson Chávez
Diseñador Gráfico: Andrés Vega
Redactor Creativo: Henry Medina
Productora: Revolution Films
Chief Executive Officer (CEO) & Founder: Veronica Galvis
Productor Ejecutivo: Veronica Galvis
Director: Hernan Bargman
Director de Foto: Sebastian Fernandez
Jefe de Producción: Carolina Francisquini
Productor de Campo: Manglio Agreda
Productor Tecnico: Samuel Castro
Asistente de Dirección: Gleris Valleji
Director de Arte: Valeria Garcia
Vestuarista: Vivian Aparicio
Casting: Flavia Justiniano
Maquillaje: Gustavo Diaz
Locaciones: Manglio Agreda
Asistentes de Producción: Carlos Aliaga y Samanta La Fuente
Runner de producciones: Santiago Lora Galvis
1er. Asist. de Cámara: Efrain Apaz
2do. Asist. De Cámara: Freddy Hensel Gómez Quiroga
DIt: Leonardo Rodriguez
Gaffer: Javier Soliz
Eléctricos: Walter Acho - Silverio Alvis
Asistente de Arte y Constructor: Henry Ayala
Utilero: Rodrigo Soliz
Asistentes de Vestuario: Gabriel Villagomez
Montaje: Javier Cabrera
Colorista: Javier Cabrera
3D y FX: Rebel - Daniel Terrazas
Post de Audio: Suena Polenta - Matías Berdiales, Federico Amaya
