Description
Banks are perceived by the public as unscrupulous companies capable of doing anything to increase their profits.
However, Bancosol has the purpose of improving the environment, whether in its social or ecological aspect, in search of the welfare of all. And the public knows it because it is a bank that acts and not just says.
Just as the best investment in people's lives is health, because without it there is nothing else, the best economic investment is the one that bets on the future, because without a planet we cannot advance in our personal projects or as a society.
And those who know how to invest know how to take care of the most important investment: the planet.
Those who know about investments take care of the most important one.
We integrated BancoSol's logo in some Bolivian landscapes that give life to the environment and mimic it.
In this way we are not only talking about the bank's commitment to the environment, but also to everything that involves society and each and every one of our clients' projects.
If you want to invest, invest in the future of the planet, people and their projects. Invest in a bank with purpose. Invest in BancoSol.
This professional campaign titled 'Those who know about investments take care of the most important one. ' was published in Bolivia in March, 2024. It was created for the brand: BancoSol, by ad agency: Athos. This Digital, OOH Outdoor, and Print media campaign is related to the Finance industry and contains 4 media assets. It was submitted about 1 month ago.
Credits
Agency: Athos Bolivia
CCO: Fernando Fernandes, Pablo Jove
Creative Director: Ale Rojas
Creative Team
Alvaro Cuentas Paredes
Victor William Méndez Ugarte
Adrian Méndez Akamine
Ruben Antonio Escobar
Luis Acha
Mani Cáceres Méndez
Daniela Hernández
Rebeca Gutiérrez Gros
Fito Chipana Ramos
Val Montoya
Ruben Ruiz
María Fernandez
Business Manager
Leslie Capobianco
Thalía Gonzáles
Maybeth Acevedo
Client
Veronica Cecilia Velarde Lijeron
Mariola Arlandis Perez
Adriana Canedo Pascua
