Put Your Money to Work

Agency: Athos


Banks have been communicating their savings products for centuries. At this stage, it is very difficult to capture the public's attention with content that is not very similar to that of the competition.

This is a very rational category and creating a communication that generates an emotional connection is becoming an increasingly difficult challenge.

In today's society, people are used to immediacy, so talking about waiting for a benefit is very unsexy. Banks are boring and talk about numbers, while consumer products talk about lifestyle, which we all find more interesting.

You can have money sitting around producing nothing, or you can use your savings to get a return on it in a savings account.

We proposed to the public to be smart and put their money to work.

The idea is very simple: we literally put money to work.

We turned the characters from the most recognizable banknotes into professionals of some of the most frequent trades of the bank's customers.

In addition to the visual impact of seeing Benjamin Franklin as a baker, Alexander Hamilton as a bartender and Ulysses Grant as a rancher, we created fun story lines to give the money personality and tell stories that would convince the audience of their qualities as workers.

But the stories are not about them, they are about the bills.

This professional campaign titled 'Put Your Money to Work' was published in Bolivia in March, 2024. It was created for the brand: BancoSol, by ad agency: Athos. This Digital, OOH Outdoor, and Print media campaign is related to the Finance industry and contains 6 media assets. It was submitted 5 months ago.


Agency: Athos Bolivia
CCO: Fernando Fernandes, Pablo Jove

Creative Director: Ale Rojas

Creative Team
Alvaro Cuentas Paredes
Victor William Méndez Ugarte
Adrian Méndez Akamine
Ruben Antonio Escobar
Luis Acha
Mani Cáceres Méndez
Daniela Hernández
Rebeca Gutiérrez Gros
Fito Chipana Ramos
Val Montoya
Ruben Ruiz

Business Manager
Leslie Capobianco
Thalía Gonzáles
Maybeth Acevedo

Veronica Cecilia Velarde Lijeron
Mariola Arlandis Perez
Adriana Canedo Pascua


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