Description
Santa Maria Pueblo Hotel transformed an entire village into a living, breathing brand experience. Homes turned into hotel rooms, families into a host, every street into a lobby. Visitors didn't just observe Paraguayan heritage; they slept inside it, ate at its tables, and lived it firsthand. Senatur's brand promise of authentic tourism was no longer a message, it was something you could check into. The experience directly activated local economics, turning residents into entrepreneurs and tourists into advocates for a forgotten destination.
This professional campaign titled 'Santa Maria Pueblo Hotel' was published in Paraguay in October, 2025. It was created for the brand: Senatur, by ad agency: ONIRIA/TBWA. This Ambient, Experiential, and Integrated media campaign is related to the Public Interest and Travel and Tourism industries and contains 4 media assets. It was submitted about 4 hours ago.
Credits
Advertising Agency (School): ONIRIA\TBWA
Camilo Guanes
Oniria/TBWA General Creative Director
Daniel Achaval
Oniria/TBWA Chief Executive Officer
Manuel Rolon
Oniria/TBWA Creative Director
Lucia Arevalos
Oniria/TBWA Account Director
Joaquin Guanes
Oniria/TBWA Account Executive
Nathalie Pera
Oniria/TBWA Art Director
Grissel Ramirez
Oniria/TBWA Graphic Designer
Santiago Valdez
Oniria/TBWA Graphic Designer
Analia Lovato
Oniria/TBWA Copywriter
Agustina Nunes
Oniria/TBWA Graphic Designer
Diego Centurion
Oniria/TBWA Graphic Designer
Milner Ayala
Oniria/TBWA Digital Creative Director
Maira Alcaraz
Oniria/TBWA Content Manager
Production Company: Barraco Films
Sebastian Sorera
Barraco Films Director Of Photography
Matías Gonzales
Barraco Films Executive Producer
Steven Arzberger
Barraco Films Editor
Paula Izaguirre
Barraco Camera Assistant
Ximena Ayala
Barraco Field Producer
