Description
An emotional journey presented by Paraguay’s National Secretariat of Tourism.
The film follows a man from the Paraguayan countryside who, on the eve of Paraguay’s long-awaited return to the 2026 World Cup, revives the ritual he once shared with his father: listening to the matches on the same old radio.
That small tradition drives him toward something greater. A faded photograph at the Pantheon of Heroes, the symbolic heart of Paraguay’s celebrations, sets him on a journey to Asunción, moved by hope, memory, and the silent promise to his father.
Shot in real time during the qualification celebrations, the piece captures genuine euphoria, turning the Pantheon into an unrepeatable set. More than football, it’s a tribute to Paraguay’s spirit: unshakable faith, sacred rituals, and the belief that what truly matters always arrives.
This professional campaign titled 'Trust the journey' was published in Paraguay in September, 2025. It was created for the brand: Senatur, by ad agency: Garabato MullenLowe. This campaign contains 1 media asset. It was submitted 3 months ago by Creative Design | Networking: Mathias Duarte of Garabato MullenLowe.
Credits
Advertiser: Senatur
Campaign: Trust the Journey
Agency: Garabato MullenLowe
Brand Leads: Minister Angie Duarte, Anto Cárdenas
CEO: Mauricio Alfaro
Chief Creative Direction: Paloma Cella
Creative Direction: Marcelo Márquez, Renzo Renna
Art Direction: Diego Centurión, Guillermo Collar
Account Direction: Carla Arza, Bethania Alonso
Production Company: Barraco Films
Directors: Mario Amarilla & Sebastián Sorera
Assistant Director: Leticia Leguizamón
Executive Producer: Matías González
Production Assistant: Emanuel Barreto
Head of Production: Belén Fiori
Director of Photography: Sebastián Sorera
Camera II: Stephen Kei
Camera Assistant: Paula Izaguirre
Camera Assistant II: Junior Masi
Gaffer: Richard Figueredo
Technician: Roberto Jiménez
Direct Sound: Eduardo Escalante
Still Photography: Stephen Kei
Rental: Matías Maluff
Action Vehicle: Ramiro Suárez
Art Director: Silvana Valinoti
Art Assistant: Silvia Valinoti
Wardrobe: Monserrat Benítez
Stylist: Samya Hermosa
Head of Locations: Eugenio Rojas
Casting: Ximena Ayala
Editing & Color Grading: Steven Arzberger
Audio Postproduction: Luigi Manzoni
Backstage: Andrea Maldonado
Music Producer: Luigi Manzoni
“Ahata Aju” – Mario Amarilla & Luigi Manzoni
“Volvimos” – Mario Amarilla & Luigi Manzoni
Cast:
Ernesto: Héctor Lozzca
Mariscal: Pecorina
Ernesto’s Father: Carlos Rivas
Chipera: Juana de Salcedo
Customer: Matías Careaga
Wise Woman: Natalia Vergara
Tourist: Gabriel Goosen
Tourist: Cecilia Cassoratti
Extra: Emanuel Barreto
Narrator: Guillermo Areco
