Description
Paraguayans dream of traveling abroad.
In fact, over 70% of travel searches in Paraguay focus on international destinations, especially places in Europe and Mexico.
But very few consider what’s right in front of them.
During Easter Week the country’s biggest travel season thousands of Paraguayans plan trips, often looking outside the country and spending up to 30 times more than a local alternative.
So Senatur decided to swap destinations.
We placed iconic international locations side by side with strikingly similar landscapes in Paraguay revealing a powerful truth:
What feels far away… is actually much closer and far more affordable.
From Petra to the Jesuit Missions.
From European waterfalls to hidden local cascades.
From Mediterranean caves to formations just a few hours away.
Same beauty. Different destination.
Because sometimes, the journey doesn’t start at the airport.
It starts when you see your own country differently.
This professional campaign titled 'Destination Swap' was published in Paraguay in April, 2026. It was created for the brand: Senatur, by ad agency: Garabato. This OOH Outdoor and Print media campaign contains 5 media assets. It was submitted about 20 hours ago by Creative Design | Networking: Mathias Duarte of Garabato MullenLowe.
Credits
Agency: Garabato
CEO: Mauricio Alfaro
Chief Creative Officer: Paloma Cella
Creative Director: Renzo Renna
Art Directors: Guillermo Collar, Fuh Bobadilla
Account Directors: Carla Arza, Beta Alonso
Project Manager: Sara Dure
Creative Team Leader: Mathias Duarte, Arami Torres
Creative Team: Jazmín Cano, Santino Balbuena, Marcos Benquique, Agustina Camps, Maryan Villamayor, Mavi Verano, Bruno Sarabia, Geraldine Carrasco
Digital Team: Iris Florentín
Client: Senatur
