Description
In the Brazilian market, protein usually means performance and muscles, of course. But for BOLD Snacks, there was another way to talk about protein bars. For Halloween, the duo created a print campaign for BOLD Snacks that took the product to a deeper level, literally. Using dark humor and sharp visual storytelling. The campaign reminded people that human beings eventually become fertilizer too, reframing healthy eating through an unexpected perspective and giving protein bars a completely new meaning.
This student campaign titled 'Better protein, better fertilizer' was published in Brazil in March, 2026. It was created for the brand: Bold Snacks, by ad school: Redhook School. This Digital, Print, and Static Images media campaign is related to the Candy, Snacks, Fitness, and Food industries and contains 2 media assets. It was submitted about 4 hours ago by Diretor de arte: Ari Neto.
Credits
Redhook School / Curitiba
Copywriter: Vinícius Gontijo
Art Director: Ari Neto
Creative Director: Fleytcher Soares
