Description
Allianz France and Ogilvy Paris unveil a new winter sports prevention campaign.
Alcohol, excessive use of the telephone, lack of vigilance and speeding are the main causes of accidents during the winter... not only on the road, but also on the slopes! Because yes, the same causes generate the same consequences.
6 short, high-impact videos showing ski accidents mixed with the terrible sounds of road accidents. Tire skidding, braking, horn honking, impact with the sound of breaking glass... so many sound effects that startle from the very first seconds, have launched on Tik Tok and Instagram.
This professional campaign titled 'Same Causes, Same Consequences' was published in France in January, 2024. It was created for the brand: Allianz France, by ad agency: Ogilvy Paris. This Film and Integrated media campaign is related to the Insurance industry and contains 1 media asset. It was submitted about 1 year ago.
Credits
OGILVY PARIS:
Chief Creative Officer: Matthieu Elkaim
Art Director: Jonathan Baudet-Botella
Copywriters: Linnéa Kavsjö & Dimitri Sorkine
Business Partner: Romain Bruneau
Account Managers: Estelle Foucqueteau, Marjory Law Account Executive: Félix Brugnon
ALLIANZ FRANCE:
Head of social media, influence & e-reputation: Julie Dremière
Senior social media & influence manager: Myriam Hannachi
Digital communications manager "Ma Prévention" ecosystem: Fiona Malige
