Nobody Watches Like U.S.

Agency: 72andSunny


“Nobody Watches Like U.S.” humorously looks at the realities of being an American UEFA Champions League (UCL) fan and their dedication to watch every UCL match in the only way possible - on Paramount+. This spot is set to the UCL’s iconic anthem, which is sung by the American fans to show their dedication to watching, no matter what, with a twist on the lyrics.

In the middle of the day. In the middle of the week. Nobody Watches Like U.S.

The new ad premiering this Sunday is created by agency partner 72andSunny. This concept supercharges an existing U.S. fan experience around watching CBS Sports’ Champions League coverage on Paramount+, creating our own rituals and traditions, and making Tues./Wed. feel like a weekly main event.

UEFA Champions League action returns with the Round of 16 on Tuesday, Feb. 13 with every match streaming on Paramount+ and select matches airing on the CBS Television Network.

UEFA Champions League is the most prestigious club soccer competition in the world, featuring the best players competing for Europe's biggest prize. Matches are played on Tuesday and Wednesday nights in Europe, corresponding to afternoon kickoffs in the U.S. CBS Sports/Paramount+ have been home to the UEFA Champions League since 2020, and in 2022, CBS Sports and UEFA agreed to a landmark six-year extension, making CBS Sports home to UEFA club competitions through 2030.

This professional campaign titled 'Nobody Watches Like U.S.' was published in United States in January, 2024. It was created for the brand: Paramount+, by ad agency: 72andSunny. This Integrated medium campaign is related to the Sports and TV and Streaming Promos industries and contains 1 media asset. It was submitted 3 months ago.


Brand: Paramount+
Agency: 72andSunnyNY
Production: Smuggler
Director: Tom Hooper
VFX & Color: Trafik
Colorist: Mark Gethin
Editorial: Iconic
Editor: Melanie Oliver
Asst. Editor: Ben Cowan
Audio: Barking Owl
Engineer: Matt Keith
Music: Soundtree
Composers: Luke Fabia & Peter Raeburn


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