Hands of the sea

Nos Sabor is a Cape Verdean juice brand that positions itself as a 100% national product. As part of its marketing strategy, the brand seeks to associate itself with everything related to the Cape Verdean way of life, from its culture, gastronomy, traditions to its nature.

This association is represented in its slogan “Is part of us” and in a communication that exalts the values ​​and unique characteristics of Cape Verde and its people.

Since Cape Verde is an archipelago, the sea is an essential part of its nature. For this reason, the brand took advantage of World Oceans Day to reinforce its connection to the country and to all those who directly and indirectly depend on the sea, with a piece for social networks that shows a whale's tail formed by two hands, revealing that the connection between man and marine species is even more evident when you live on an archipelago.