Oben Electric

Rorr Riders: Urban Legends

Agency: MAD About Digital


In a visionary blend of artistry and storytelling, Rorr Riders: Urban Legends, issue 01 emerges as a triumph in the world of comics. This creative masterpiece invites readers into a world where the metropolis is the backdrop, and the electric bike, the renowned Oben Rorr, stands as a true marvel of engineering.

Meet Rahul, the heart of this dynamic narrative, whose determination takes centre stage. Fueled by the relentless spirit of youth, he embarks on a daring quest to procure a birthday cake, transforming an ordinary task into a saga of urban legend. The Oben Rorr, with its cutting-edge technology and sleek design, becomes Rahul's trusted companion, responding to his every command with electrifying precision.

As the cityscape blurs at an electrifying 100kmph, the wind's embrace becomes a testament to the harmonious convergence of man and machine, a testament to the exceptional performance of the Oben Rorr. The Oben Electric app, a digital maestro, allows Rahul to dance between power and efficiency, seamlessly managing the bike's charge with a few intuitive taps.

Through masterful strokes, the comic captures the kinetic energy of Rahul's journey, each frame a testament to the meticulous artistry that brings this narrative to life. From the neon-lit streets to the pulsating rhythm of urban life, every detail is a stroke of genius.

Rorr Riders: Urban Legends comic series is a symphony of vision, innovation, and storytelling prowess, where the Oben Rorr takes its place as a true icon of modern urban mobility. It marries the pulsating heart of youth with the cutting-edge technology of Oben Electric, creating an opus of urban adventure that lingers long after the final frame.

This award-winning creation is a testament to the seamless fusion of art and technology, reminding us that in every journey, there's a spark of legend waiting to be ignited. Experience the Rorr. Feel the pulse. Witness the legend - only with Rorr Riders: Urban Legends.

This professional campaign titled 'Rorr Riders: Urban Legends' was published in India in September, 2023. It was created for the brand: Oben Electric, by ad agency: MAD About Digital. This Content, Design, and Digital media campaign is related to the Automotive industry and contains 7 media assets. It was submitted 5 months ago.


Advertising Agency: MAD About Digital
Brand: Oben Electric
Marketing Director, Oben Electric: Saurav Arora
Senior Manager - Brand Marketing, Oben Electric: Anup Oli
Associate Art Director: Joji Joseph
Associate Creative Director: Sushil Chandekar
Graphic Designer: Abhijith PV
Senior Copywriter: Sai Dhar, Keerthan K
Creative Writer, Oben Electric: Kiran D
Group Account Manager: Komal D Soans
Account Supervisor: Gladwin Arooja


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