Oben Electric

Rorr Riders: Urban Legends Issue 02

Agency: MAD About Digital


Rorr Riders: Urban Legends - Issue 02 emerges as an award-worthy campaign, masterfully intertwining the realms of professional dedication and personal passion.

The captivating journey of Abhishek, the corporate Oben Rorr Rider, strikes a universal chord, weaving themes of commitment, resilience, and the pursuit of individual interests into a thrilling narrative.

Set against the backdrop of the cricket World Cup and the relentless rains in Bangalore, the campaign captures the zeitgeist of culture and lifestyle, establishing a deep connection with its target audience. The seamless integration of the Oben Rorr into Abhishek's story reflects a sophisticated approach, showcasing the product's utility and adaptability organically, without resorting to overt promotional tactics.

What distinguishes this campaign is its cinematic storytelling finesse, transforming it from a mere advertisement into an immersive experience. Abhishek's journey transcends the screen to become an aspirational symbol of the modern professional seamlessly harmonizing work and leisure, triumphing over challenges with unwavering determination.

The campaign's allure extends across a diverse audience spectrum, from cricket enthusiasts to professionals seeking innovative solutions. By incorporating a strategic call-to-action with #ReserveARorr, the campaign not only fosters a sense of community around the brand but also translates emotional engagement into actionable decisions, ensuring a lasting impact that extends beyond the narrative.

In summation, "Rorr Riders: Urban Legends" is unequivocally deserving of recognition for its emotional resonance, cultural acumen, flawless product integration, storytelling artistry, broad audience appeal, and its adept alignment with brand values. It transcends the conventions of traditional advertising, leaving an indelible mark on viewers and positioning the Rorr as an emblem of empowerment and sophisticated lifestyle. This campaign stands as a beacon of excellence in the realm of advertising, worthy of prestigious accolades.

This professional campaign titled 'Rorr Riders: Urban Legends Issue 02' was published in India in November, 2023. It was created for the brand: Oben Electric, by ad agency: MAD About Digital. This Content, Design, and Digital media campaign is related to the Automotive industry and contains 7 media assets. It was submitted 11 days ago.


Advertising Agency: MAD About Digital
Brand: Oben Electric
MAD Co-founder: Zuhair Hamza
Marketing Director, Oben Electric: Saurav Arora
Senior Manager - Brand Marketing, Oben Electric: Anup Oli
Associate Art Director: Joji Joseph
Senior Motion Designer: Kushal
Graphic Designer: Abhijith PV
Associate Creative Director: Sushil Chandekar
Senior Copywriter: Keerthan K
Creative Writer, Oben Electric: Kiran D
Senior Graphic Designer: Tijo
Motion Graphic Designer: Melvin Jack
Account Supervisor: Gladwin Arooja


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