Oben Electric

Remembering your IC(Ex) | Oben Electric Valentine's Day

Agency: MAD About Digital


This Valentine's Day, we embarked on a journey of love and sustainability with our campaign, "Remembering your IC(Ex)". Drawing inspiration from the universal behaviour of remembering or attempting to reconnect with an ex on Valentine's Day, we crafted a powerful analogy between the past and the present in the world of transportation.

Similar to past relationships, many of us had clung to the familiarity of traditional Internal Combustion Engine (ICE) vehicles. However, it was time to embrace a new love story with Electric Vehicles (EVs) as our new commute partners.

Throughout the campaign, we celebrated the transition from the outdated, fuel-dependent past represented by ICE vehicles to the modern, eco-friendly embrace of electric mobility. We invited individuals to bid farewell to their "ex," symbolized by the ICE vehicle, and encouraged them to open their hearts to a greener, more sustainable future with EVs. The campaign successfully resonated with individuals looking to make a positive change in their transportation choices.

This professional campaign titled 'Remembering your IC(Ex) | Oben Electric Valentine's Day' was published in India in February, 2024. It was created for the brand: Oben Electric, by ad agency: MAD About Digital. This Digital medium campaign is related to the Automotive industry and contains 5 media assets. It was submitted about 2 months ago.


Advertising Agency: MAD About Digital
Brand: Oben Electric

Oben team
Marketing Director, Oben Electric: Saurav Arora
Senior Manager - Brand Marketing, Oben Electric: Anup Oli
Creative, Oben Electric: Kiran D

MAD team
MAD Co-founder: Zuhair Hamza
Art Supervisor: Sri Sritheshwar
Art Executive: Sathish Kumar
Associate Creative Director: Sushil Chandekar
Senior Copywriter: Keerthan K
Account Management: Anishaa Ahuja, Akshay Nalendran, Sakshi Karkhanis

Chicken Licken


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