Xbox Microsoft

Official Console Partner of the BWT Alpine Formula 1 racing team

Agency: Common People Films


Xbox have announced they are the proud new Official Console Partner of the BWT Alpine Formula 1 racing team with a global social media campaign.

The launch film, which showcases the raw power of these two powerhouses, was created by Common People Films, directed by Ben Newbury, in collaboration with Miai Brand Partnerships. The campaign will run on Youtube and across all of Xbox’s social media channels.

The film shows an Xbox Series X powering a wind tunnel facility, which triggers a rolling road the Alpine F1 car is sat on. Green smoke engulfs the car, simulating an aerodynamic test. The camera then moves to the back of the car to reveal an Xbox Nexus created by the smoke floating in mid-air.

The piece was shot on a motion control rig using an Alexa LF camera. It was devised by Ben Newbury working alongside Taya Mai, Creative Lead at Miai Brand Partnerships and Ramy Dance, Founder and EP at Common People Films.

This professional campaign titled 'Official Console Partner of the BWT Alpine Formula 1 racing team' was published in United States in September, 2023. It was created for the brands: Microsoft and Xbox, by ad agency: Common People Films. This Integrated medium campaign is related to the Electronic Devices industry and contains 1 media asset. It was submitted 2 months ago.


Director: Ben Newbury
EPs: Ramy Dance & Tony Roberts
Producer: Ghandi El-Chamaa
PM: Heba Elgamal
DOP: Tom English
1st AD: Matthew Lawson
VFX supervisor: Matthew Fuller
Gaffer: Krunal Saadrani
G6 Motion Control: Rammy Anwar
Production Designer: Shaun Fenn

VFX: Matthew Fuller
Flame / Nuke: Artist Building
Grade: Rich Fearon @Black Kite
Audio: 750

Agency Miai: Claudine Harris & Taya Mai


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