Official Console Partner of the BWT Alpine Formula 1 racing team

Xbox have announced they are the proud new Official Console Partner of the BWT Alpine Formula 1 racing team with a global social media campaign.

The launch film, which showcases the raw power of these two powerhouses, was created by Common People Films, directed by Ben Newbury, in collaboration with Miai Brand Partnerships. The campaign will run on Youtube and across all of Xbox’s social media channels.

The film shows an Xbox Series X powering a wind tunnel facility, which triggers a rolling road the Alpine F1 car is sat on. Green smoke engulfs the car, simulating an aerodynamic test. The camera then moves to the back of the car to reveal an Xbox Nexus created by the smoke floating in mid-air.

The piece was shot on a motion control rig using an Alexa LF camera. It was devised by Ben Newbury working alongside Taya Mai, Creative Lead at Miai Brand Partnerships and Ramy Dance, Founder and EP at Common People Films.