Optimum Optimum Nutrition

Less is never more

Optimum Nutrition : Less is never more


How many times have we heard the saying ‘less is more’?
It could be true with a lot of things… But rarely does that saying work with sport. Especially when you realize that sport is about pushing your limits so you can reach the next level.
this film builds on that by pushing athletes , inspiring them and helping them understand that by doing more… you’ll reach greatness.

This professional campaign titled 'Less is never more' was published in Egypt and Saudi Arabia in September, 2023. It was created for the brands: Optimum and Optimum Nutrition, . This campaign is related to the Sports industry and contains 1 media asset. It was submitted 7 months ago by Director: Ahmed Elkeiy of Freelance.


client: Omar El Masry
copywriter: Mohamed Ghazy
Production House | Rhino & Oxpecker Productions
Executive Producer | Mohamed Abdelrehim
Producer | Amal Gharbo
Head of production | Karim Darwish
Production Manager: Amr Gaafar
Line Producer | Amir Tosson
Director | Ahmed El Keiy
DP | Fawzi Darwish
Focus: Galila Shoaibl
Trinity Operator | Nadim George
FPV Operator | Mohamed Essam Abdel-Razek Spot-On Creations
Under water operator | Omar Dessouky
Art Director | Salma Taimour / Buthaina Taimour
Stylist | Nashwa Maatouk
1st AD | Ahmed Tarek
2nd AD | Ahmed Osama
Editor | Ahmed Elsherbini
Colorist | Ahmed El Gendy
Post Producer | Hussein T. Aziz
Music Composer | Ismail Nosrat
sound: Hosny Ali / The Garage sound studio
online: Diggers Media Solutions


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