Agency: Schbang


Every opportunity denied, Was a failure to see the talent and potential of a million trans people. Every time we put them in a box We fell short of seeing the human behind the flamboyance.
India’s transgender community has been overlooked and underserved in every aspect of life. At Kaya, we have taken the first step towards dissolving the differences by creating employment, providing upskilling, and ensuring gender-inclusive and sensitised services and workplaces for trans people.
So that we can co-create the safe and beautiful world they have always deserved.
This #TransgenderDayOfVisibility,
You and me,
We can together make #BeautyInSafety,
A reality.

This professional campaign titled '#BeautyInSafety' was published in India in March, 2022. It was created for the brand: Kaya, by ad agency: Schbang. This Film medium campaign is related to the Beauty and Public Interest industries and contains 1 media asset. It was submitted about 2 years ago by Creative Head: Riya of Schbang For Good.


Advertising Agency: Schbang, Mumbai, India
Head, Schbang Motion Pictures: Abhimanyu Balasubramanyam
Director & EP: Raashi Priya Nahata
DoP: Siddhanth Khemka
Creative Producer: Jainit Juneja
Creative Director & Scriptwriter: Riya Parekh
Group Impact Manager: Varsha Rohani
Sr. Brand Impact Strategist: Priyadarshini Mukherjee
Creative Impact Strategist: Ashmita Ghosh
Brand Impact Visualizer: Bijoyeeta Taye
NGO Partner: Tweet Foundation
Vice President: Rhea Amin
Group Solutions Manager: Aakriti Birla
Team Lead: Disha Gala
Senior Solutions Strategist: Rucha Patki
Junior Solutions Strategist: Sanika Palande
Voiceover Artist: Gazal Dhaliwal
Editor: Vishnu Prasad
Music: Schbang 808, Bombay Noor
Colorist: Yash Soni
Recording Studio: Island City Studios
Sound Engineer: Aria Nanji
Art Director: Anvay Chavan
Sr. Graphic Visualizer: Akash Mhatre
Graphic Visualizer: Yesha Parekh
Graphic Visualizer: Devika Kulkarni
Graphic Visualizer: Yashvi Shah
Line Producer: Lalit Sippy
Camera And Light Equipment: Accord Equips
Spot Boy: Abdul

Sterling Bank


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