Description
Some roads don't need monsters to be scary. Their dangerous curves and extreme conditions challenge drivers and put engine performance to the test.
Inspired by this reality, Peruvian advertising agency Gravedad created “Don't Let Any Road Scare Your Engine” for Vistony, a Halloween print campaign that portrays some of Peru's most feared roads through visuals inspired by horror cinema.
Launched in Peru and Paraguay, the campaign highlights the importance of using a high-quality lubricant like Vistony, which helps reduce friction, regulate engine temperature, and protect engine components against wear, even under demanding driving conditions.
This professional campaign titled 'Roads of Terror' was published in Peru in October, 2026. It was created for the brand: VISTONY, by ad agency: GRAVEDAD. This Print medium campaign is related to the Automotive and Personal Transportation industry and contains 3 media assets. It was submitted about 18 hours ago by Director Creativo: Michael lavado Huaylinos of Gravedad.
Credits
Agency: Gravedad
Founder & CEO: Gustavo Hidalgo
Creative Director: Michael Lavado
Senior Copywriter: Jorge Flores
Art Director: Daniel Córdova
Head of Content & Paid Media: Damaris Solano
Account Supervisor: Sharon Cárnica
Account Executive: Franco Sabogal
