Road bands

Agency: Havas


As reference for road-trippers, HotelF1 knows that each trip is unique and that everyone travels in their own way. By launching a video game geared towards 18-34-year-olds and letting its community code their own levels, HotelF1 stays true to its philosophy.

This professional campaign titled 'Road bands' was published in France in October, 2017. It was created for the brand: HotelF1, by ad agency: Havas. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 6 years ago.


Advertising Agency: Havas, Paris, France
Creative Director: Christophe Coffre
Art Director: Maxime Trenton
Copywriter: Kevin Nugeron
Agency Producer: Marine Legoff
Account Manager: Mehdi Khelil
Client: Laura Degracia
Production Company: XXII

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