Framing perfection. We’re cutting through the noise to show you what really matters
A literal gateway to paradise. Why paint a view when you can just open a door to it?
Catch the wave before you even arrive. Experience luxury through the lens of nature
Description
In a world cluttered with advertising, we decided to let nature do the talking. For Red Sea Hotels, we created a series of die-cut billboards that function as literal windows. By carving out the brand's silhouette, we reveal the breathtaking horizon behind the board, inviting travelers to stop looking at ads and start escaping to luxury. It’s not just a billboard; it’s a portal to your next destination.
This student campaign titled 'Red Sea Hotels: Escape to Luxury' was published in Egypt in January, 2026. It was created for the brand: HotelF1, by ad school: Helwan University. This Ambient and OOH Outdoor media campaign is related to the Transport and Travel and Tourism industries and contains 3 media assets. It was submitted 3 days ago.
Credits
Brand: Red Sea Hotels.
Agency: Ziad Waleed
Art Director: Ziad Waleed.
