Agency: Agencia Monteagudo

Ritual - A

Ritual - B


Argentinians disagree on many things. But there is something we have agreed upon for forty years: every two years, we go to vote. Every two years, on a Sunday, we get up and perform a sequence of activities involving gestures, words, actions, or objects carried out according to an established sequence, primarily for their symbolic value.

In other words, we adhere to a ritual.

Rituals are prescribed by the traditions of a community. They are characterized by their formality, traditionalism, invariability, rule-governance, sacred symbolism, and performance.

That's why, in this campaign to call on Argentinians to vote in the 2023 elections, we proposed highlighting those characters, gestures, and activities of that ritual shared by all.

This professional campaign titled 'Ritual' was published in Argentina in August, 2023. It was created by ad agency: Agencia Monteagudo. This Film medium campaign is related to the Public Interest and Public Utility industries and contains 4 media assets. It was submitted 9 months ago by Director: Tomás of Agencia Monteagudo.


Agencia Monteagudo, Buenos Aires, Argentina.


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