One cow-leather jacket results in nearly 7 times more greenhouse gas emissions than one made of synthetic leather. Ditch leather. Wear vegan. PETA
Roughly 80% of deforestation in the Amazon rainforest has been caused by cattle ranchers’ destruction of land to raise animals for their skin and flesh. Ditch leather. Wear vegan. PETA
In a world where fashion and environmental awareness collide violently, "Leather is Lethal" emerges, a bold and harrowing project that seeks to raise awareness about the dark secrets of the leather industry. Through shocking images, we immerse ourselves in an apocalyptic scenario where beauty is intertwined with destruction. In each photograph, women wearing leather garments are transformed into unstoppable natural disasters. A hurricane rages with its destructive force, depicting the chemical contamination and animal suffering hidden behind every leather garment. A forest fire advances voraciously, symbolizing the deforestation and loss of habitats that this industry causes. These images are not only a work of art, but also an urgent call to reflect on our choices and their impact on nature.
This professional campaign titled 'LEATHER IS LETHAL' was published in Mexico and United States in August, 2023. It was created for the brands: PETA and PETA Latino, by ad agency: Archer Troy. This Print medium campaign is related to the Education, Fashion, and Public Utility industries and contains 2 media assets. It was submitted 7 months ago by Associate Creative Director: José Aguilar of Archer Troy.
President: Mike Arciniega
Chief Creative Director: Carlos Oxté
Creative grouper: Pablo Naval
Creative Director: Haim Torres
Associate Creative Director: José Aguilar
Art Director : Daniel Cruz
Account Executive: Karina Gallo