Sofitel Hotels & Resorts has turned to a pop music group to create its new brand song. The track called « Rêverie » is used in all sound branding of the luxury hotels chains : openings, press events, conventions and speeches, on-hold music, advertising and promotional videos. The concept was brought to life by agencies BETC Pop and BETC Luxe.
This professional campaign titled 'Rêverie' was published in France in October, 2016. It was created for the brand: Sofitel, by ad agency: BETC. This Digital medium campaign is related to the Hospitality, Tourism industry and contains 1 media asset. It was submitted about 7 years ago.
Advertising Agency: BETC Pop / BETC Luxe, Pantin, France
Creative Director: Christophe Caurret
Production Company : Soldats
Director: Arnaud Giacomini
Director of Photography: Nathaniel Aron