Description
To promote their responsible loans, Cetelem decided to criticise the behaviour of credit companies by creating a fake advertising campaign for a fake credit company called Bingo Credit. As you'll see, Bingo Credit are more than dishonest...
This professional campaign titled 'Revelation, The freshness loan by Bingo Credit, Pump and ...' was published in France in October, 2009. It was created for the brand: Cetelem, by ad agency: TBWA. This Film medium campaign is related to the Finance industry and contains 3 media assets. It was submitted over 14 years ago.
Credits
Advertising Agency: TBWA, Paris, France
Creative Directors: Eric Holden, Rémi Noel
Art Director: Mohamed Bareche
Copywriter: Daniel Perez
Director: David Gray
Production company: LaPac Paris
