DIRECTV presents: Sportglasses. The revolutionary invention that will change the way the average man watches football. It's an innovative set of glasses (like Google's but useful) that let you tune into the best football from any location without being noticed.
Simply connect them via Bluetooth to your cell phone and watch games live with DIRECTV's Sports app. An idea that enables all football fans to be where they must, yet doing what they want. Perfect for baptisms, Bar Mitzvahs, weddings, graduations, funerals, condo meetings, birthday parties, church, or any less interesting event than a Lazio-Torino.
This professional campaign titled 'Sportglasses' was published in Argentina in April, 2017. It was created for the brand: DIRECTV, by ad agency: Ogilvy. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted almost 6 years ago.
Advertising Agency: Ogilvy, Argentina
General Creative Director: Maximiliano Maddalena
Creative Director: Alejandro Blanc
Head of Art: Diego Grandi, Virginia Bello Smith
Art Director: Nicolas Corvino
Copywriter: Juan Fombella
Additional Credits: Oruga Cine