ADVERTISING

UBREW

Beer Heroes Wanted

Agency: McCann

Description

Over the years, the internet has captured and immortalised some of the most epic beer saves the world has ever seen - from catching a beer whilst crowd surfing, to keeping a beer above water during a kayak roll. But despite being seen by millions (if not billions), these people who put their bodies on the line to save beer, have remained anonymous heroes… until now.

This professional campaign titled 'Beer Heroes Wanted' was published in Italy in April, 2019. It was created for the brand: UBREW, by ad agency: McCann. This Integrated medium campaign is related to the Alcoholic Drinks and Professional Services industries and contains 4 media assets. It was submitted over 3 years ago.

Credits

Advertising Agency: McCann Worldgroup, Milan, Italy
Chief Creative Officer: Alessandro Sabini
Creative Director Art: Eoin Sherry
Creative Director Copy: Fernando Dominguez
Project Manager: Valentina Catese
Head of Copywriting, McCann London: Mike Oughton
Web Ux designer: Fabio Furnari
Digital Art director: Riccardo Daverio, Andrea Casale
Social Content manager: Camilla Canova
McCann Live Milan: Nicola Guarino
McCann Europe: Mike Cooper
Creative President, McCann Europe: Adrian Botan
Creative Manager / Creative Excellence Manager, McCann Europe: Carmen Bistrian
Head of Production: Michele Virgilio
Production company: Think Cattleya
Director: Umberto Carteni
Producer: Marta Mangiucca
3d & Motion graphic designer: Simone Fatone

ADVERTISING

iStock Essentials

Pouring malt into the beer brewi...

Artist: Kirill Sysoev

iStock Signature

Craft Brewery

Artist: vgajic

iStock Signature

Production of bottles on automat...

Artist: Bratza

iStock Essentials

Brewers hands exposing green flo...

Artist: Alexis Fioramonti

iStock Signature

Automatic Canning Machine Transp...

Artist: Hoptocopter

iStock Essentials

Coffee cup with freshly brewed c...

Artist: ValentynVolkov

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