The project's challenge was to continue the brand strategy used by the construction company (brand and locator names), but to be loaded with a unique, light, fun, contrasting and at the same time popular identity representing the product's interest audience . A great challenge, but certainly a lot of fun for all the team involved.
This professional campaign titled 'Residential Solar Amazon' was published in Brazil in April, 2019. It was created for the brand: CMO Construtora, by ad agency: Box Comunicação. This Design medium campaign is related to the Industrial, Agriculture industry and contains 13 media assets. It was submitted over 4 years ago.
Advertising Agency: Box Comunicação, Goiânia, Brazil
Creative Directors: Wesley Silva, Bruno Lopes
Head Creation and Strategy: Fernando Almeida
Art Director: Fernando Almeida
Copywriter: Viviane Pinheiro
Additional credits: Fernando de Paula