The Biggest Egg Hunt
We filmed a movie embedded with easter eggs ranging from live websites to social media accounts, from search results to active QR codes and blog entries. each easter egg leading to a free ticket from Pegasus. Co-launched with a coinciding digital campaign our movie became the main portal of communication.
Creating an endless quest for the eager mind thus delivering our message continuously.
This professional campaign titled 'The Biggest Egg Hunt' was published in Turkey in October, 2018. It was created for the brand: Pegasus Airlines, by ad agency: Rafineri. This Integrated medium campaign is related to the Transport industry and contains 1 media asset. It was submitted about 4 years ago.
Advertising Agency: Rafineri Reklamcilik, Istanbul, Turkey
ECD: Ayse Bali, Emre Kaplan
Creative Director: Can Erdogan
Creative Group Heads: Ahmet Ugurel, Asli Soylu
Copywriter: Berkin Dalgıç, Ceren Demir
Art Directors: Gizem Arlı, Selin Sürğit, Selin Yerli
Social Media Director: Guzin Yigit
Agency Producers: Safak Serter, Ipek Savas
Media Agencies: Vizeum, Hype
Production Company: DCC