Reminders that withstand almost everything bring to memory the Holocaust and the millions of lives lost.

The Holocaust and the over 6 million lives lost are the subject of a campaign created by Tech&Soul for the Holocaust Memorial.

Beginning on International Holocaust Remembrance Day, January 27th, the project gathered small reminders that are capable of withstanding almost everything. They were placed on various billboards throughout São Paulo, forming the image of one of the Holocaust survivors still alive, George Legmann, with the message “Remember It”.

The idea is to show that history cannot be forgotten and these special reminders will not disappear over time.

In an experiment, various people “tested” the posters, attempting to remove the reminders, which do not come off, or trying unsuccessfully to soil them.

This professional campaign titled 'Remember it' was published in Brazil in January, 2024. It was created for the brand: Holocaust Memorial Sao Paulo, by ad agency: Tech and Soul. This campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 1 month ago by Creative Director: Brunno Barbosa of Mr. Da Vinci.


Title: Remember It
Client: Holocaust Memorial Sao Paulo
Client Approval: Rabbi Toive Weitmann
Product: Institutional
Agency: TECH & SOUL
CCO (Chief Creative Officer): Flavio Waiteman
Creative Director: Angélica Pernau, Felipe Lermen
Art Director: Ricardo Marques, Jéssica Dias
Copywriter: Fillipe Abreu
Project Manager: Patrícia Goulart
CEO (Chief Executive Officer): Claudio Kalim
Account Executive: Claudio Kalim
COO & CFO (Chief Operating Officer & Chief Financial Officer): Marcelo Zaine
Executive Producer: João Pedro Albuquerque
RTV: Graziela Cristina Barbeiro
Production Director: Rogerio Gonçalves
Production Assistant: Leticia Bamonte
Video Production: Arapiraca Films
Photography: Thyago Barriviera, Flavia Galiati da Silva
Still Photographer: Luiz Rampazzo
Editor/Motion & VFX: Theigor Dhudli
Audio Producer: Blood Audio
Maestro: Otavio de Moraes
Music Production: Otavio de Moraes
Mixing: Vitor Motter, Rafael Pacheco
Executive Production/Account Executive: Dani Monaco
Voice Over: Otavio de Moraes
Image Finishing: FLOW Crossmedia
Pre-Press and Printing Coordination: José Ressutti Junior
Printing and Installation: Pimenta Print
Landing Page: Mental Marketing
Tech Head: Luiz Cesar Leite
Support: WFerrari, A Hebraica
Social Media Manager: Giuliana Lorenzetti, William Santos
Social Listening: Rodolfo Meloque, Lucas Cruz
PR Agency: Mr. Da Vinci
Press Officer: Brunno Barbosa, Marcella Izzo


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