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B3 Brazilian Stock Exchange

Date at the museum

Agency: Tech and Soul

Description

Frida and Van Gogh on Tinder, in a B3 campaign

With the goal of encouraging an increase in visits to art institutions, B3, Brazil's stock exchange, has partnered with the dating app Tinder, in a campaign created by Tech and Soul.

Profiles for Kakah, 32, and Vicente, 35, inspired by artists Frida Kahlo and Vincent Van Gogh respectively, were added to the app, with aesthetics created with the help of artificial intelligence.

If a "match" with Tinder users occurs, the suitors will receive a message inviting them to meet at the museum: "Loved meeting you. If you want to find me, I’m at MASP," reads the message Vicente sends after interest is shown. "But there are many other museums that could be the perfect place for a safe date full of great conversations. And the best part: for free," it continues.

The campaign also emphasizes a benefit offered by B3: free visits to various cultural centers it sponsors, including MASP (São Paulo Art Museum), São Paulo Pinacoteca, and MIS (Museum of Image and Sound) in São Paulo city; and the Inhotim Institute in Minas Gerais, among others.

The effort also involves the participation of "influencers," who will share on their networks the "match" with Vicente and Kakah.

This professional campaign titled 'Date at the museum' was published in Brazil in May, 2023. It was created for the brand: B3 Brazilian Stock Exchange, by ad agency: Tech and Soul. This Digital medium campaign is related to the Finance industry and contains 1 media asset. It was submitted about 1 month ago by Creative Director: Brunno Barbosa of Mr. Da Vinci.

Credits

Title: Date at the Museum
Client: B3, The Brazilian Stock Exchange.
Client Approval: Ana Buchain, Bruna de Caro, Patricia Viegas, Fábio Mendonça, Vanessa Uekita, Flávio Campos, Ana Flávia Yamaniski.
Product: Culture
Agency: Tech and Soul
CCO (Chief Creative Officer): Flavio Waiteman
Executive Creative Director: Daniel Magri
Creative Director: Guga Dias da Costa, Guilherme Lemos
Copywriter: Alex Villena, Alisson Santana
Art Director: Marcelo Guimarães, Douglas Dimitrov
Project Manager: Patrícia Goulart
CEO (Chief Executive Officer): Claudio Kalim
CBO (Chief Business Officer): Wilson Pereira
Executive Account Director: Saulo Colasanti
Account Manager: Matheus Cunha
CSO (Chief Strategy Officer): Fernando Amino
Head of Planning: Yara Rocha
Planning Director: Lourenço Guimarães
Planning Supervisor: Carolina Porcher
COO & CFO (Chief Operating Officer & Chief Financial Officer): Marcelo Zaine
Executive Producer: João Pedro Albuquerque
RTV: Felipe Silvani
Production Director: Rogerio Gonçalves
Production Assistant: Leticia Bamonte
Image Finishing and Treatment: Good Image
Head of Media: Ana Paula Ventura
Media Director: Fernanda Vasconcelos, Lia Mora
Media Manager: Rodrigo Pariz
Media Supervisor: Caroline Gomes
Media Coordinator: João Lopes
Media Analyst: Carine Lima
Media Intern: Isabelly Cardoso
Content Manager: Gabriel Pohren Cavicchioli
Post Production Company: Not So Impossible Media
Multimedia Director: Luiz Evandro
Executive Producer: Paulo Blassioli
Production Coordinator: Gabrielle Coutinho
Audio Producer: Blood Audio
Music Production: Otavio de Moraes
Account/Executive Production: Dani Monaco
PR Agency: Mr. Da Vinci
Press Officer: Brunno Barbosa / Marcella Izzo

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