Pocari Sweat


Agency: Dentsu


Dreaming is easy but to actually achieve dreams is harder.Many people are striving with blood, sweat and tears to reach their own ones. But no dream is impossible. We repositioned Pocari Sweat as the fuel to make the impossible possible.We told three stories to inspire people in the Middle East to never give up and always chase their dreams

This professional campaign titled 'Rei' was published in United Arab Emirates in February, 2020. It was created for the brand: Pocari Sweat, by ad agency: Dentsu. This Content medium campaign is related to the Non-Alcoholic Drinks industry and contains 1 media asset. It was submitted over 2 years ago by ECD: Cristiano Tonnarelli of Dentsu MENA.


Advertising Agency: Dentsu/Merkle, Dubai, United Arab Emirates
Production House: Tomorrow
Ecd: Cristiano Tonnarelli
Art Director: George Zamroud
Art Director: Leomerish Gale Leyco
Copywriter: Omer Medani
Account Director: Kohei Aramaki
Account Executive: Yuri Nemoto
Md: Rudy Banholzer
Commercial Director: Victor Madueno

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