In 1997, Apple and TBWA/Chiat/Day launched the ‘Think Different’ campaign, with the iconic ad titled ‘To the Crazy Ones’; an ode to equally iconic historical figures. In 2020, the most iconic people are the health workers and first responders who stand on the frontlines everyday, risking their lives to save ours in the fight against COVID-19. So this ad is a remake of the original ode to the Crazy Ones, rewritten to celebrate the Good Ones working in hospitals and health centers all around the world. This remake is free of pictures, so that any health worker who sees this, will see themselves in it.
This student campaign titled 'To the Good Ones' was published in Ghana in March, 2020. It was created for the brand: Apple, by ad school: Ashesi University. This Print medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 2 years ago by Art Director : Jean Quarcoopome of Insel Communications .
Advertising School: Ashesi University, Berekuso , Ghana
Copywriter: Jean Quarcoopome
Art Director: Jean Quarcoopome