People who care for their cars know that when a car is properly washed, everything reflected in its bodywork looks beautiful. It is with this insight that the Éléphant Bleu campaign was conceived. The poster campaign has been constructed with four double-reading visuals: if at first the eye recognizes a distorted landscape reminiscent of certain Impressionist paintings, then a clue, a car detail (such as a door handle or windscreen wiper...) makes it clear that the image is in fact a reflection of the environment on a shiny bodywork. This creative mechanism gives rise to four visuals that are as elegant as they are surprising, highlighting the ultimate result of having your car washed at an Éléphant Bleu centre.
This professional campaign titled 'Reflections' was published in France in February, 2021. It was created for the brand: Éléphant Bleu, by ad agency: Serviceplan. This Outdoor medium campaign is related to the Professional Services industry and contains 4 media assets. It was submitted over 1 year ago.
Advertising Agency: Serviceplan, France
Media Agency: Mediaplus
Creative Director: Daniel Perez
Artistic directors: Aurélien Bigot, Benjamin Le Coz
Artistic director: Tram-Ahn Nguyen
Account Manager: Solen Eckle
Account directors: Stéphane Perrot, Anabelle Cornillon
3D designer: Rodolphe Février