Front Cover/White Leather and Gold Foiled Logo
Founder’s Letter – Gold Metallic Page
Opened Menu Spread – International Dishes Section
Opened Menu – Soups Section
Opened Menu – Levantine Section
Closed Menu Presentation by Waiter
Description
Effective Agency led the complete menu design and production journey for Al Mashawi Al Halabya Restaurants in the UAE, transforming the brand’s culinary offering into a refined and premium printed menu experience. The project began with strategic planning for the menu structure, visual direction, and overall presentation approach.
Special appreciation goes to Mr. Rajab Janat, CEO of Al Mashawi Al Halabya Restaurants in the UAE, for his trust, vision, and continuous support throughout this project. His commitment to preserving the brand’s authentic heritage while embracing a refined and modern presentation inspired our team to create a menu experience that reflects the restaurant’s identity, elegance, and deep connection to Levantine culinary culture.
This professional campaign titled 'Refined Menu Experience' was published in United Arab Emirates in June, 2026. It was created for the brand: Al Mashawi Al Halabya Restaurants, by ad agency: Effective Agency. This Design and Print media campaign is related to the Food and Hospitality, Tourism industries and contains 6 media assets. It was submitted 3 days ago.
Credits
Effective Agency Credits:
Creative Director: Mr. Mazen AlSadat
Account Manager: Mrs. Ghenwa Bayazeed
Photography: Effective Photography Team
Photo-editing & Retouching: Mr. Wissam AlSafadi
Food Styling and Presentation:
Ms. Rabia Rajpoot
Graphic Design Team:
. Mr. Ahmad Masoud
. Mr. Mohammad AlHalabi
. Ms. Riman Baddour
Assistant: Mr. Fazel Afzal
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Al Mashawi Al Halabya Restaurants Credits:
CEO: Mr. Rajab Janat
