The Challenge: Creating an animated character that could interact seamlessly within real-world environments required precision and creativity. We needed to combine traditional filming with advanced CGI, ensuring every detail looked natural yet striking.
Storyboarding: In pre-production, we mapped each scene with meticulous detail. This phase involved detailed storyboarding, setting up visual references, and planning for seamless integration of CGI elements with live-action shots. Every storyboard was designed to ensure smooth transitions between the real footage and CGI enhancements.
Final Result: The final video showcases a blend of real and digital worlds, where the JAC Co-Pilot takes viewers on a ride through innovation. JAC Motors’ brand essence is fully captured, and viewers are introduced to a driving assistant built for the future.
Post-Production & Polishing: In post-production, we brought the entire project together. The JAC Co-Pilot was refined frame by frame, using state-of-the-art CGI and VFX techniques. Color grading, sound design, and final editing brought each sequence to life, creating a visually engaging story that highlights both JAC Motors’ capabilities and Lumetri’s production expertise.
Description
To showcase JAC Motors' innovative spirit, a CGI-powered character named JAC Co-Pilot was brought to life as the brand's intelligent travel companion. Combining live-action footage with advanced 3D animation and visual effects, the campaign introduces a futuristic guide that seamlessly interacts with the real world. The result is a playful and engaging narrative that transforms technology into a relatable character, highlighting JAC's vision of smarter and more connected mobility. Based on your case study description and project details.
This professional campaign titled 'Technology with a Personality' was published in Armenia, China, and Multinational Worldwide in September, 2024. It was created for the brand: JAC Motors, by ad agency: Lumetri Production. This Content, Film, and Integrated media campaign is related to the Automotive and Personal Transportation, Rideshare and Delivery Services, and Transport industries and contains 9 media assets. It was submitted 1 day ago by Video Production Company: Lumetri Production.
Credits
Production Company: Lumetri Production
Creative Director: Gurgen Papyan
Project Manager: Mariana Madoyan
Illustrator: Elina Sanamyan
