Storyboarding: The video’s journey began with storyboarding, capturing every key scene from the imaginative perspective of a child. We visualized transitions from hand-drawn sketches in a little girl’s album to vibrant 2D animations that depicted sports complexes, playgrounds, and the majestic apricot gardens Goght is known for. Each frame was carefully planned to ensure smooth storytelling and meaningful connections between the girl’s dream city and the historical and cultural essence of Goght.
Final Result: The video was unveiled to an audience of thousands during the Koreez contest, projected on a large screen for maximum impact. The heartfelt storytelling, combined with the childlike wonder of the animation and the nostalgic Armenian soundtrack, captivated the audience. The room filled with warm reactions—smiles, applause, and visible emotions from teachers, students, and parents alike. The seamless blend of imagination, culture, and modern design struck a chord with viewers, leaving a lasting impression and perfectly positioning Goght Urban Valley as a place of dreams and possibilities.
Post-Production & Polishing: The final editing phase ensured every element came together as a cinematic masterpiece. From the subtle details of apricots on the table to the striking final scene transitioning from Argishti I’s face to the girl’s history book, each frame was designed with intention. Sound design, color grading, and timing were refined to create a story that felt like a journey through time and imagination.
Description
Inspired by the limitless imagination of a child, the campaign transforms an ordinary destination into a world of adventure and discovery. Through a seamless blend of live-action footage and CGI, a child's vision comes to life, turning ideas into reality and everyday surroundings into extraordinary experiences. The film celebrates curiosity, creativity, and the unique way children see the world—where every place has the potential to become an unforgettable adventure.
This professional campaign titled 'Turning Dreams into Destinations' was published in Armenia and Multinational Worldwide in October, 2024. It was created for the brand: Goght Urban Valley, by ad agency: Lumetri Production. This Experiential, Film, and Integrated media campaign is related to the House, Garden and Real Estate industries and contains 16 media assets. It was submitted 4 days ago by Video Production Company: Lumetri Production.
Credits
Production Company: Lumetri Production
Creative Director: Gurgen Papyan
Project Manager: Mariana Madoyan
Illustrator: Elina Sanamyan