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Description

CAMELEON, an association protecting children from sexual violence, has decided with the agency MullenLowe France to create RECREATION, a photo exhibition that took place last October in Paris designed from photos that can be found on social networks.

This new part of #TheShare campaign aims to raise public awareness on this controversial social behaviour of parents and challenge politicians through a petition to increase the means implemented to prevent and fight against cyber pedophiles:
https://www.mesopinions.com/petition/enfants/protegeons-enfants-contre-cyberpedocriminalite/187983

Throughout the visit, people discovered joy, innocence and a certain intimacy in these photos illustrating the daily life of children. But in the last room, which is totally different from the rest of the exhibition, we revealed : « All the photos of children you have just seen were taken from the computer of a cyber-pedophile. »

This professional campaign titled 'RECREATION' was published in France in November, 2022. It was created for the brand: Caméléon Association, by ad agency: MullenLowe France. This Direct, Experiential, and Film media campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 1 year ago by Art Director: Bastien Bourdier of MullenLowe Paris.

Credits

• MULLENLOWE FRANCE
Executive Creative Director: Antoine Colin
Art Director: Bastien Bourdier, Romain Duler
Copywriter: Enzo Touboul, Aymeric Lair
Account Director: Mélanie Pasquina

• CAMELEON ASSOCIATION
Founder: Laurence Ligier
Clients: Charlotte Pietri, Socheata Sim, Charlotte Leese

• PRODUCTION
Photographers: Cyril Zannettacci, Marin Driguez
Photo Agency: VU’ Agency
Photo Producer: Helene McNutt, Mathilde Penchinat
Photo Manager: Carole Dumoulin, Adele Trottin

Film Production Company: ROOMSERVICE
Director: Alexis et Diego Perrotte
Producer: Christophe Demeurre
Sound Agency: Circonflex
Sound Executive Producer: Philippe Mineur

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