CAMELEON, an association protecting children from sexual violence, has decided with the agency MullenLowe France to create RECREATION, a photo exhibition that took place last October in Paris designed from photos that can be found on social networks.

This new part of #TheShare campaign aims to raise public awareness on this controversial social behaviour of parents and challenge politicians through a petition to increase the means implemented to prevent and fight against cyber pedophiles:

Throughout the visit, people discovered joy, innocence and a certain intimacy in these photos illustrating the daily life of children. But in the last room, which is totally different from the rest of the exhibition, we revealed : « All the photos of children you have just seen were taken from the computer of a cyber-pedophile. »

This professional campaign titled 'RECREATION' was published in France in November, 2022. It was created for the brand: Caméléon Association, by ad agency: MullenLowe France. This Direct, Experiential, and Film media campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 1 year ago by Art Director: Bastien Bourdier of MullenLowe Paris.


Executive Creative Director: Antoine Colin
Art Director: Bastien Bourdier, Romain Duler
Copywriter: Enzo Touboul, Aymeric Lair
Account Director: Mélanie Pasquina

Founder: Laurence Ligier
Clients: Charlotte Pietri, Socheata Sim, Charlotte Leese

Photographers: Cyril Zannettacci, Marin Driguez
Photo Agency: VU’ Agency
Photo Producer: Helene McNutt, Mathilde Penchinat
Photo Manager: Carole Dumoulin, Adele Trottin

Film Production Company: ROOMSERVICE
Director: Alexis et Diego Perrotte
Producer: Christophe Demeurre
Sound Agency: Circonflex
Sound Executive Producer: Philippe Mineur


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.