Stena Line

Radio Road Trip

Agency: CP+B


The single best way to get swedes to leave the cold north and go road tripping in southern Europe is of course to let them experience how great it is. But how do we give people a french road tripping experience when they’re in Sweden? The solution was to troll commuters radio by letting it sound like it lost connection for a second and then let them listen to some authentic french radio. That way we let France itself spark the idea of driving down to the ferry and continue south.

This professional campaign titled 'Radio Road Trip' was published in Sweden in May, 2017. It was created for the brand: Stena Line, by ad agency: CP+B. This Audio medium campaign is related to the Transport industry and contains 1 media asset. It was submitted over 6 years ago.


Advertising Agency: CP+B, Gothenburg, Sweden
Creative Director: Markus Lindsjö
Art Director: Jakob Eriksson
Copywriter: Niklas Moberg
Account Manager: Mimi Svensson
Account Director: Melina Aristiadou
Sound Design: Flickorna Larsson


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