Agency: Different


IAB Forum is the most important Italian event dedicated to digital innovation. This year the general theme of the event is "Decoding Change": the ability to decode thousands of ever-changing keywords. It's the same ability to decode the boring and gray QR Code by turning it into a Q-ART Code. We created 3 effective art-works, representing the thematic keywords of an ever-evolving digital world: the Blockchain and new interfaces, the Metaverse and Virtual realities, and eSports&Gaming. We applied the concept of the art to the digital world to capture attention and arouse enthusiasm for even a simple scan that can throw us into the knowledge of our future.

This professional campaign titled 'QART CODE' was published in Italy in October, 2022. It was created for the brand: IAB FORUM, by ad agency: Different. This Design, OOH Outdoor, and Print media campaign is related to the Education and Media industries and contains 3 media assets. It was submitted over 1 year ago by Executive Creative Director: Giovanni Trabucco of Different.


Advertising Agency: DIFFERENT, Milan, Italy
General Manager: Luca Cavalli
Chief Creative Officer: Francesco Guerrera
Executive Creative Director: Giovanni Trabucco
Executive Creative Director: Massimo Del Monaco
Account Director: Andrea Casneda
Senior Project Manager: Marta Infantino
Project Manager: Carlotta Giora
Art Director: Damiano Boragine
Senior Graphic Designer: Stefania Masiero
Illustrator Artist: Marco Goran Romano


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