Left-Handed Mango Chutney
Agency: Zulu Alpha Kilo
Agencies are obsessed with winning awards. Yet, funnily enough, the most award-winning work isn’t usually the most well-known. If you asked your neighbour to name their favourite ad, they’re more likely to name that hilarious new beer commercial than the latest Gold Lion winner in the Corporate Purpose category. So, what’s more important: winning over awards judges or winning over consumers?
Zulu Alpha Kilo tackles this question in their hilarious new video, “Left-Handed Mango Chutney.” Set at a dinner party among friends, the video opens on the host – a brain surgeon – captivating the table with one of his heroic stories. The conversation then shifts towards a copywriter named Greg. Intrigued by his job too, excited guests start grilling him with questions, like “Working on anything exciting?” and “anything I’ve seen?” Initially flattered by the attention, Greg proudly announces his latest project to the group: a case study for Left-Handed Mango Chutney.
Faced with blank stares, Greg is forced to explain that it was a limited-run piece celebrating National Left-Handers Day, made proactively for a small independent chutney company, and it was never sold in stores. Even when Greg brags about the case study and proudly lets them know “it also won Grand Prix,” he’s met with dead silence.
By satirizing this familiar scenario, Zulu is playfully reminding the industry that advertising’s most important goal is to resonate with consumers first, and awards judges second.
This professional campaign titled 'Left-Handed Mango Chutney' was published in Canada in November, 2022. It was created by ad agency: Zulu Alpha Kilo. This Film medium campaign is related to the Agency Self-Promo industry and contains 1 media asset. It was submitted over 1 year ago.
Agency: Zulu Alpha Kilo
Chief Creative Officer & Creative Director: Zak Mroueh
ACD/Writer: Jonah Flynn
ACD/Art Director: Michael Siegers
Account Team: Shauna McKenna
Producer: Colleen Allen
Production Assistant: Amy Groll
Production House: Zulubot
Director: Zak Mroueh
Post Production Company: Zulubot
Executive Producer: Adam Palmer
Director of Photography: Adam Griffiths
Second Camera: Adam Griffiths
Editor: Max Lawlor
Casting: Jigsaw Casting- Shasta Lutz
Online: Max Lawlor
Colourist: Can Yuksel
Audio Engineer: Stephen Stepanic