Description
Shchi Production has unveiled a commercial for the Mediterranean Flavors range by Pyaterochka Cafe. At the heart of the creative concept is a blend of mythological imagery and modern technology, used to convey the atmosphere of a warm coastal town and the feeling of a “little vacation.”
The soundtrack combines Greek-inspired motifs with a contemporary sound, enhancing the sense of adventure. The use of AI made it possible to create dynamic aerial flights, complex camera angles, and scenes that would be difficult—or impossible—to achieve through traditional production methods.
This professional campaign titled 'Mediterranean Flavors' was published in Multinational Europe and Russia in March, 2026. It was created for the brand: Pyaterochka, by ad agency: Shchi. This Digital, Experiential, and Film media campaign is related to the Food, Media, and TV and Streaming Promos industries and contains 1 media asset. It was submitted 32 minutes ago by Pyrev: Zhenya of Shchi Production.
Credits
Advertising Agency: Moscow, Russia
Production Company: Shchi Production
https://shchiprod.ru/en
@shchiproduction (Instagram)
FABULA
Inna Samylova — Creative Director
Dmitry Romashchenko — Copywriter, Composer
Shchi Production
Zhenya Pyrev — Director, AI Artist
Mitya Bugaev — AI Artist
Ruslan Abdulaev — AI Artist
Alexander Martynov — Production Director, Motion Designer
Semyon Krivoshein — Motion Designer
Yaroslav Sysoev — Account Manager
Pyaterochka Cafe
Svyatoslav Borisovsky — Head of Ready-to-Eat Brand Group, Pyaterochka Retail Chain
Yana Malikova — Head of Brand Communications, Pyaterochka Retail Chain
Natalia Yarets — Ready-to-Eat Brand Manager, Pyaterochka Retail Chain
Daria Metlikina — Brand Manager, Pyaterochka Retail Chain
Dmitry Korneev — Brand Manager, Pyaterochka Retail Chain
